Blogging for Lawyers: 10 Reasons you Should Start.

When it comes to blogging, it can be tough to know where to start – especially if you’re not convinced it’s worth the effort. We know solo and small legal practices are always busy with the day-to-day, but making time for a blog has many marketing and business development benefits. 

Here are ten compelling reasons why we hope you’ll consider starting a blog: 

Ten Reasons your law firm should start a blog 

1. Generate more leads 

The vast majority of people turn to search engines for help when seeking legal advice. A blog helps these prospective clients find you when you write about topics related to your areas of practice. In 2024, 77% of marketers agree that blogging achieves results. 

It also translates into leads by building confidence that you are a reliable source. Once people find advice on the topics you write about, you will be at the top of your audience’s mind when they’re ready to choose a lawyer. 

2. It’s cost-effective marketing 

Once a blog is set up, it’s inexpensive to maintain. We understand that time is money, especially for lawyers. When you can dedicate a few hours a week to blogging, the time you spend translates into a valuable investment in your business development strategy. You can save on your marketing budget by putting your own expertise to work for you, and for your prospective clients. 

3. Improve your website SEO 

Among bloggers, 71% agree that optimizing content for search engines is the best way to get more traffic to your website. When you regularly write high-quality blog content, it fuels your website’s search engine optimization (SEO). Frequently updating your site with well-written posts boosts your search engine rankings and traffic by signalling to the Google algorithm that your site is valuable. 

4. Repurpose your blog posts 

Each blog post should be the starting point for social sharing beyond your website. By spending time focusing on writing blog content, you can also fuel your social media and email marketing efforts. A single blog post can turn into content that feeds your X / Twitter and LinkedIn accounts, and populates your email newsletters. All you need to do is shape your messaging for each platform and pull some compelling quotes, ultimately reducing the amount of time and work you invest in marketing. 

 5. Convey your brand spirit  

In the densely-populated legal marketplace, it’s essential for you to convey your brand voice and share key messages to help you stand apart from competitors. Your blog gives your practice a personality, which can help differentiate your firm while attracting new clients. 

6. Share your knowledge 

In your areas of specialization, you’re constantly expanding your knowledge base. As a lawyer you already share your expertise with clients through your daily practice. Blogging gives you a chance to expand these conversations into the digital sphere, which establishes you as a leading professional. These efforts will pay off when your audience is ready to retain a lawyer, and they remember the expert insight you gave. 

7. Be a lean and nimble publisher 

At larger firms, lawyers need to follow a process by going through their marketing department to disseminate information into the market. By contrast, publishing a blog post on your solo and small website is quick and efficient. For practices that don’t have access to a marketing department, a blog gives you the ability to easily create content to attract prospects and assist current clients – especially in areas that are evolving or trending. This means you may be the first to publish on topics that matter to your audience. 

8. Raise your profile 

The more content you publish on your blog, the more opportunities you will have to reach prospective clients. Repurposing more of your blog posts for social media means more exposure, which can translate into being contacted by the media for comment and by industry organizations for speaking opportunities. The effort you put in ultimately goes a long way toward increasing your online and offline profile.   

9. Be seen as a thought leader 

The act of blogging ensures you to stay on top of current legal decisions and trending topics, which is a key ingredient to becoming a leader in your industry. Doing this work can put you at the forefront of thought leadership in your niche field. 

10. Build (and share) a community 

When your audience finds content interesting and engaging, they are likely to signal-boost for you via likes, shares and comments. Each of these interactions expands the reach of your content, contributing to a circle of trust that encourages connections and builds trust among your audience. Each person you reach could be a client or a prospect. Sharing your blog content on social media allows you to engage in discussions that are of interest to your target market, giving you valuable insights into their needs.  

By leveraging these benefits, blogging can significantly enhance your law practice’s visibility, client engagement, and overall success – now and well into the future. 

Connect with us 

Do you have questions about integrating a blog into your website? Please reach out to our team about setting up your practice for blogging success