Eliminating Bias in Legal Marketing and Content Writing (Canadian Jurisdictions)

This course is designed for Canadian lawyers, law firm partners, solo practitioners, in-house counsel, legal marketers, and other legal professionals involved in creating, reviewing, or approving public-facing communications.

Whether you’re writing lawyer bios, developing website content, managing social media, or overseeing your firm’s marketing strategy, this course will help you recognize unconscious bias and ensure your communications reflect the principles of fairness, inclusion, and professionalism.

You’ll learn how unconscious bias can influence the language, imagery, and messaging used in legal marketing—and how to identify and address it before content is published.

Through practical examples and actionable strategies, you’ll discover how to recognize common forms of bias, assess lawyer bios and marketing materials for unequal representation, use content auditing and accessibility tools, and apply inclusive writing techniques.

You’ll also explore how eliminating bias intersects with Canadian law society rules and professional responsibilities, and learn how to establish a consistent content review process that promotes accuracy, fairness, and inclusivity across your firm’s communications.

This course is designed to meet the educational standards for Continuing Professional Development (CPD) programs across multiple jurisdictions. It may qualify for credit in areas such as Ethics and Professionalism and Diversity, Equality, and Inclusion (DEI) depending on your jurisdiction’s specific rules.

Accreditation and credit eligibility vary by jurisdiction. We encourage participants to review their local CLE requirements and confirm eligibility with their accrediting body before claiming credit.

A detailed self-submission pack including outline, timed agenda, and course instructor bio, is provided to assist with self-submission where required.

This course is pending approval in Ontario for 1.0 hour CPD Professionalism content credit.

This course is pending approval in British Columbia for 1.0 hour CPD Professional Responsibility and Ethics credit.

Because each province has its own accreditation process, approval is not guaranteed in every jurisdiction.

For jurisdictions where individual lawyers are permitted or required to self-submit courses for credit, participants will receive all necessary supporting documentation, including the course agenda, learning objectives, and speaker credentials, to assist with that process.

Right Path Academy continuously expands its list of accredited jurisdictions and updates course materials to meet evolving CPD requirements.

To fulfill the completion requirement, once you've finished watching the webinar you'll need to complete a ten question multiple-choice quiz.  Once you get 80% (8 out of 10 questions) correct, you'll receive your completion certificate to download via to e-mail .